PodcastDirectory | Episode: 360View #026. Ian Beavis of Kia on Automobile Marketing. Part one. Podcast

360View #026. Ian Beavis of Kia on Automobile Marketing. Part one. Episode | 360° View - A fresh view on marketing and advertising.

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360° View - A fresh view on marketing and advertising.

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360View #026. Ian Beavis of Kia on Automobile Marketing. Part one.

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DATE : Sun, 13 Aug 2006 15:12:30 +0000
Entered in Database : 2006-08-13 15:12:30
length : 11902756
Link to the Show / Show Notes

Ian Beavis, Vice President of marketing at Kia Motors, is known as one of the masters of automobile marketing. He dazzled the world of advertising last year, when as the Senior Vice President of Mitsubishi, he launched the integrated TV and web campaign �See what happens.� �See what happens� was a cliff hanger TV spot [...]

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