PodcastDirectory | Episode: Brands - How Much Are They Worth? Podcast

Brands - How Much Are They Worth? Episode | The Market Research Podcast

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The Market Research Podcast

Produced By: B2B International Ltd - Market Research Specialists

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Brands - How Much Are They Worth?

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DATE : Mon, 21 Aug 2006 07:57:05 +0000
Entered in Database : 2006-08-21 07:57:05
length : 4682499
Link to the Show / Show Notes

� We frequently refer to ‘brand values’ as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which [...]

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