PodcastDirectory | Episode: CCP008 - The RIGHT Value Statement Podcast

CCP008 - The RIGHT Value Statement Episode | The Cold Calling Podcast

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produced for salespeople and marketers working in the business to business environment, is all about telephone prospecting. Mike OHara and Greg Grimer cover a wide range of topics around how to maximise the effectiveness of your cold-calling activities.

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CCP008 - The RIGHT Value Statement

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DATE : Tue, 29 Aug 2006 22:03:33 +0000
Entered in Database : 2006-08-29 22:03:33
length : 17368280
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In this weeks episode of The Cold Calling Podcast, we go into more detail on the subject of value statements, and discuss some alternative approaches you could use, based upon your industry, product or service. We explore the following eight approaches (along with various combinations) and discuss when they might be most appropriate: Name-dropping approach Assumed problem approach Consumable/raw [...]

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