Market Research Interview - Psychology And Market Research

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DATE : Wed, 06 Sep 2006 07:03:02 +0000
Entered in Database : 2006-09-06 07:03:02
length : 15216227
Link to the Show / Show Notes

This latest edition of Market Research Conversations is with Cathy Bakewell. In this audio podcast Paul and Cathy discuss how psychology affects market research. Cathy studied for her first degree in psychology at Manchester University and carried out her Masters at UMIST. This understanding of what makes people tick helped her on to the marketing [...]

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