Warwick Business School’s Dr Sue Bridgewater discusses the emergence of global brands in football

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DATE : Mon, 26 Apr 2010 14:07:41 GMT
Entered in Database : 2010-04-26 14:07:41
length : 21519693
Link to the Show / Show Notes

Author of the new book “Football Brands ” Dr Sue Bridgewater from Warwick Business School draws on her dual expertise in Branding and the business of football to explore how concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader world of marketing and brands.