Using Focus Groups In Market Research - Part 1 of 2

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DATE : Mon, 25 Sep 2006 08:34:02 +0000
Entered in Database : 2006-09-25 08:34:02
length : 7030398
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Despite their recent shunt into the public eye over the past decade, focus groups are nothing new. Within the social sciences, they can be found detailed in the literature as far back as the 1920’s. This non-directive approach increased in appeal in the 1930s and 1940s as many sociologists were looking for alternative ways of [...]

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