The future of brand management

Play Now -->

DATE : Fri, 04 Jun 2010 14:14:57 GMT
Entered in Database : 2010-06-04 14:14:57
length : 38969212
Link to the Show / Show Notes

Professor Michael Beverland, head of the marketing group at the University of Bath School of Management examines how the marketers behind some of the world¿s most enduring brands are responding to a new environment.

Play in your Iphone