Using Focus Groups In Market Research - Part 2 of 2

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DATE : Mon, 02 Oct 2006 08:54:28 +0000
Entered in Database : 2006-10-02 08:54:28
length : 7918718
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Focus groups take their roots in the social sciences and have been adopted by market researchers as a valuable interface between businesses and their customers. Focus group research has been used in the industry for more than 30 years and there is a wealth of published literature on the relative merits of the methodology and [...]

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