IMV32 : The Dangers of User Generated Content

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DATE : Fri, 29 Sep 2006 10:01:00 -0500
Entered in Database : 2006-09-29 15:01:00
length : 3591245
Link to the Show / Show Notes

Mark Naples, managing partner of WIT Strategy, joins host Ted Murphy discussing the dangers of the rise of user generated content in which marketers leave much of their branding control for consumer interpretation.