Making The Promotional Pound Go Further

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DATE : Mon, 09 Oct 2006 07:46:10 +0000
Entered in Database : 2006-10-09 07:46:10
length : 5713623
Link to the Show / Show Notes

There must be more misunderstood money spent on business to business promotions and advertising than on anything else in the marketing budget. Maybe your promotional spend is excessive; maybe it isn’t enough. What we do know is that it is difficult to measure its effectiveness and very few people even try. This weeks podcast, written [...]

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