The Engaging Brand: Show 299 - The 24 Hour Customer

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DATE : Tue, 17 Aug 2010 12:48:51 -0400
Entered in Database : 2010-08-17 16:48:51
length : 6200694
Link to the Show / Show Notes

We joins me on The Engaging Brand podcast to talk about

• How to create content for the time starved consumer
• Time is not money, it is much more important than that!
• The time value trade off
• How 45% of our behavior is unthinking....
• How when and how you supply the message is vital to trigger a purchase.
• The 8 triggers to consumer engagement
• How Symantec created a consumer trigger
• How to break consumer habits to create competitive advantage

Don't forget to subscribe to the show in iTunes or on the Blubrry site.

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