Bigger Than the Game

Play Now -->

DATE : Fri, 20 Aug 2010 15:34:24 -0400
Entered in Database : 2010-08-20 19:34:24
length : 5371120
Link to the Show / Show Notes

Walkmen cassette players and legwarmers may have disappeared since they reached the height of their popularity in the 1980s. But in his book Bigger than the Game, Michael Weinreb argues that the athletes of the 80's like Bo Jackson, Brian Bosworth and William "The Refrigerator" Perry left their permanent mark on sports by providing modern athletes the model to make themselves into a brand. Bill speaks to Weinreb about the new book.

Play in your Iphone