Link to the Show / Show NotesThis Podcast is with Brian Magierski of Kalivo on new thoughts around customer engagement on the Internet for lead generation and brand development. Could this be Web 2.0 marketing? (Alright, I know this Web 2.0 thing is getting a little worn out, but bear with me here ...)
Have you ever wondered how to get your company's marketing and product management into the conversations going on OUTSIDE the company via blogs and forums throughout the Internet?
Do you find you are overly focused on drive-by traffic or hoping for click-throughs from search engines for capturing leads?
Maybe you are more comfortable with pouring millions into a 90- to 120-day traditional marketing campaign with a highly targeted focus, hoping to flood your specific demographic with enough media angles and different types of media that you burst into a person's attention. It's expensive and wasteful and short-term - a point you worry about nowadays. It's hard to build a brand that way, much less an ecosphere of communities supporting your products and services, feeding you valuable, competitive information.
I've been giving this a lot of thought lately, and I recently connected with a company in Austin that is on to something.
Maybe you have one or more blogs at your site and you're seeing an increase in traffic, but here's the deal - you're still hoping for drive-by, incremental, 'like-minded' people to find your doorstep. Sure, broadcasting email is some help, but given spam filters and the spam-sensitive readers ... you have your doubts.
Have you given some consideration to the fact that there are millions of blogs now? Blogs are no longer new. Blogs and forums are where users, consumers, prospects and experts interact with each other. Ever notice how silent most companies are when things are written about their products and services, rarely offering any rebuttal?
What if you could find 'nests' of on-going conversations about your company and its products, and you could listen and engage in those conversations to learn, and, when appropriate, respond?
This, my friend, is one of the next steps on where all this blogging stuff is going - especially for companies looking to leverage the benefits of social media. Getting out there on the edge of the internet and engaging in conversations to cultivate leads and suss out the ultimate set of features for new products driven from real feedback.
This is the essence of this interview with Brian M. from Kalivo. Think of it as the new way of finding and engaging vocal prospects and customers and pulling them into YOUR ecosystem. Let's speak now with Brian.
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