Defining the brand - Jaquar Land Rover

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DATE : Thu, 06 Jan 2011 09:55:56 +0400
Entered in Database : 2011-01-06 05:55:56
length : 2:34
Link to the Show / Show Notes

Jaguar and Land Rover are two very distinctive brands with strong global awareness, so why the need of a brand director! At the Abu Dhabi International Motor Show Phil Blizzard spoke to John Edwards, the Global Brand Director for Jaguar Land Rover about branding and took the opportunity for a sneak preview of the new Range Rover Evoque.

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