Link to the Show / Show NotesBrowse media reports on any given day and you’ll find a litany of stories on the BRIC countries, and with good reason. Their growth record is stunning, and they have strong future potential. They each possess huge internal markets that give new meaning to the word ‘scale’. Their economic rise is increasing their influence in world affairs at the same time as established powers are grappling with diminished growth potential. It’s hardly surprising that the world is eager to harness this potential.

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