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07: Podcasting Return on Investment / Return on Influence

07: Podcasting Return on Investment / Return on Influence

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DATE : Thu, 30 Nov 2006 18:38:18 PST
Entered in Database : 2006-12-01 06:29:01
length : 16396416
Link to the Show / Show Notes

Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes:

• When to talk about ROI
• Your job revisited
• Reminder: What a podcast is
• Real world examples Return on Investment
• Return on Influence. . .
• Comparitive Influence
• Data Exposure
• Time Exposure
• Location Exposure
• Online Exposure
• Other Measurements

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